Despite all the mystery and hype that surrounded it, the world population rushed in at it not only to satisfy their heightened curiosity, but also to get a piece of the benefits that it provided.
Search engine marketing however is a much broader term. It is about everything that you do online to improve your presence on the search engines and thus root quality traffic to company websites. And SEO becomes a part and parcel of this whole technique, rather a subset of SEM.
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